Fwd: Acc-cen-tuate the negative?

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From: Business Center Blog <subscribe@subscribe.ftc.gov>
Date: Tue, Jul 29, 2014 at 10:21 AM
Subject: Acc-cen-tuate the negative?
To: iammejtm@gmail.com

Acc-cen-tuate the negative? By Lesley Fair Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between. That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things positively. Read more   SUBSCRIBER SERVICES:  Manage Preferences  |  Unsubscribe  |  Help This is a free service provided by the Federal Trade Commission.

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Jeremy Tobias Matthews